Principles that apply on every platform
Hook in the first seconds
The first seconds decide whether someone stays. Start in the middle of the action, not with an introduction.
Retention and completion
Videos that people watch all the way through are favored. Prefer clips with a clear beginning, middle, and end.
Vertical 9:16
Use the full-screen vertical format. CutPro already generates clips in this format.
Always use captions
Most people watch without sound. Apply a template with automatic captions.
- Use the original audio from your video, instead of generic soundtracks
- Post consistently, instead of many videos at once and then nothing
- Don’t publish the exact same file on every network; choose different clips for each one
Ideal length per platform
| Platform | Suggested length | Focus |
|---|---|---|
| TikTok | 30 to 90 seconds | Fast pace, authenticity |
| Instagram Reels | 30 to 60 seconds | Visual polish, content people want to share |
| YouTube Shorts | 60 to 90 seconds | Content that drives comments and leads to the channel |
Workflow with CutPro
Generate the clips
Upload a long video and let the AI find the best moments. Start with the highest-scoring clips.
Finalize the visuals
Apply a template with captions and your branding. On paid plans, clips come out without a watermark.
Publish or schedule
Publish directly to your connected networks. On the Plus and Pro plans, you can automate posting with auto-post.
Common mistakes that hurt reach
- Weak hook: the first seconds don’t grab attention
- No captions: you lose viewers who watch without sound
- Watermark: present on the free plan; paid plans remove it
- Clip too long without pace: people leave before the end
- Same video on every network: choose different clips for each platform
Create your first clip
See the complete step-by-step, from link to clip ready to post