Old betting clips: what to delete by October 5 and what can stay
Brazil's Provisional Measure 1,394 gave until October 5 to pull betting advertising from social media, and the exception for older content only covers brands that appear incidentally. Here is a three-pile triage (delete, keep, gray zone) and a step-by-step to audit a clip archive in one afternoon, before the platform does it for you.
Old betting clips: what to delete by October 5 and what can stay
The fact: Brazil's Provisional Measure 1,394, which banned betting on September 25, gives until October 5 to remove betting advertising from any medium, social media included. The exception for older content only protects brands that appear incidentally, like a club shirt. Clips made to promote a betting site have to go.
If you haven't read what the measure bans and what is pending, Celso's breakdown covers the legal side. This post is the practical side: how to audit a clip archive in an afternoon. It matters if you run accounts aimed at Brazil or clip Brazilian creators; rules elsewhere are different.
The two rules that decide everything
Article 16, paragraph 1. The ban covers "all content that offers, promotes, publicizes or facilitates access" to betting aimed at the Brazilian public, "regardless of format or form of remuneration". Paragraph 2 gives 10 days for removal.
Article 17. The ban does not apply to content published before the measure that contains betting advertising "incidentally to that content".
The question that separates the two is simple: does the video exist because of the betting site, or was the site just in frame? If you removed the brand, would the clip lose its reason to exist? Then it is an ad.
Triage in three piles
Pile 1: delete by October 5.
- Clips with a code, coupon or "sign up through the link".
- Casino or slot stream clips with the site visible and a call to play.
- Screenshots or videos of wins used to drive sign-ups.
- Any video from a campaign paid by a betting operator, per view, per post or per rank.
- Clips where the voiceover or captions talk about the site's promotion.
Pile 2: can stay.
- Football clips with the sponsor on the shirt, a board or a screen.
- Show or podcast clips where the brand is part of the set and nobody talks about it.
- Interview clips about betting as a topic, with no operator promoted: reporting, criticism, someone's debt story. That neither offers nor facilitates access.
Pile 3: gray zone, decide by risk.
- A streamer playing on a betting site, with no code or link in the caption. There's no call to action, but the screen shows the site working. My recommendation: delete it. The value of an old clip rarely pays for the risk of a warning on the account.
- A spoken betting sponsorship mention inside a video about something else ("this show is brought to you by..."). If it's short and the video is about something else, it leans incidental. If the mention is the hook, it isn't.
When in doubt, remember that Article 17 was written for yesterday's content. Anything you post from now on gets no exception at all.
Where to look: the afternoon checklist
Clippers usually have hundreds of videos, and nobody reviews them one by one. The order that works:
- Bio and pinned links first. Link in bio, link pages, story highlights, pinned comments. They expose the most and are the fastest to fix.
- Search your captions. In each network's content dashboard, search for the operators you worked with and for words like "code", "coupon", "bonus", "sign up", "link in bio", "casino", "bet" (and the Portuguese "código", "cupom", "cadastro", "aposta"). Captions with a code are the fastest way to find pile 1.
- List your campaigns. Every betting clip campaign you ran has a start and end date. Videos posted in that window, on the campaign account, almost all go to pile 1.
- Check your top videos. The most-viewed video is the one regulators and automated filters see most. Start there.
- Log what you removed and when. A simple sheet with the link, posting date and removal date. If anyone asks, you can show you acted on time.
Delete or set to private?
The measure says "removal" without detailing the form. Private takes the video out of public view, which is what the rule wants to stop.
My practical advice: if it's clearly an ad, delete it. Private videos stay on the platform's servers, stay tied to your account and can come back by mistake with a settings change. If you need the material to settle a contract, download a copy and store it offline before deleting.
What if the platform deletes it first?
It will happen, and not only to pile 1. The measure created a duty of care for platforms: they must stop this content from circulating "even if generated by third parties" and face fines of up to 10% of the group's revenue in Brazil, capped at R$50 million per violation, if they cannot show they acted (Articles 19 to 22).
With a fine that size on the table, automated filters will err on the side of removal. Football clips with a sponsor shirt may go too. Two things to do:
- Appeal pile 2 removals. The defense is Article 17: content predating September 25, incidental advertising. Say so in the appeal, with the posting date.
- Don't re-upload what was removed. Re-uploading a removed video is the fastest way to turn a takedown into an account strike. Same logic as old clips that become audio strikes.
From now on: what changes for new clips
Streams with betting sponsorship on screen. Many streams will still carry betting overlays until contracts end. In a new clip, that no longer counts as incidental under Article 17, which only covers earlier content. Crop the overlay out or pick another moment. In vertical format, with framing that follows the speaker's face, a corner overlay often falls outside the frame on its own. Check before posting anyway.
Football. Clubs have until October 5 to remove sponsorship signage, so matches after that should come clean. This week's games will still have betting shirts. If the clip is about the play, the brand is incidental. If the caption or voiceover names the site, it isn't.
Casino streams. Finished as clip material for Brazilian audiences, including foreign streamers. Anyone clipping this for money coming via Kick, as we discussed in July, needs another niche, fast.
Contests and campaigns. Clipping campaigns funded by betting operators cannot continue: new advertising contracts have been banned since September 25 and Article 16 doesn't distinguish payment models. If you're in the middle of one, stop posting and keep proof of what you already delivered.
The version for your wall
- Deadline: October 5 to remove betting advertising.
- Can stay: incidental branding in videos posted before September 25.
- Must go: codes, coupons, links, sign-up calls, casino streams, paid campaigns.
- Start with bio, links and pinned comments, then search captions.
- Delete ads. Appeal when the platform removes incidental branding.
- New clips get no exception.
I'm not a lawyer, and the measure can still change in Congress or be partly suspended by a court. Until then, the deadline applies, and auditing an archive takes an afternoon. Losing the account takes less.
Sources: Provisional Measure No. 1,394 of September 25, 2026 (Planalto) · Agência Brasil, ban timeline (09/25/2026) · Meio e Mensagem, advertising contracts and deadline (09/25/2026) · Meio e Mensagem, club sponsorships (09/25/2026)
