Your post metrics

In short: open Performance. You'll find views, likes, comments, shares and followers for your connected accounts. A new post is read every few minutes and, over time, less often.

What you see

The Performance screen has four tabs:

• Overview: the numbers for the period, Your week, Top posts (your five most viewed), the Posting heatmap (best day and hour), Insights, Audience & geography and the Publishing funnel.
• Accounts: each connected account, with the Media hub.
• Posts: each post with its numbers. See how this post grew shows its curve.
• Sources: your source videos, ranked by how well their clips did.

At the top, pick the period (Today, 7 days, 30 days or 90 days) and the network.

Posts made outside Cut.Pro

The Media hub shows everything we can find on the account: what went out through Cut.Pro and what you posted straight on the network. When you connect an account, it loads the last 90 days of history.

To see only what went out through Cut.Pro, use the Cut.Pro only filter.

How often it updates

Each post is read again from time to time. The newer it is, the more often:

• First hour: every few minutes.
• First day: every 15 minutes.
• Up to 7 days: every hour.
• Up to 1 year: once a day.
• After 1 year: once a week.

Two networks are slower because the network itself is slow to update:

• TikTok: every 30 minutes on the first day, then every hour. TikTok's numbers usually arrive late.
• Pinterest: numbers arrive up to 2 days late.

A post that's growing fast is read more often. A post that has stalled is read less often, but never less than once a day in its first year.

Networks without metrics

Some networks don't hand post numbers to outside tools. In that case, the screen says metrics are unavailable. It's not a problem with your account.

Age, gender and city

Audience & geography shows where your audience is and who they are.

On Instagram, this data only shows up for Business or Creator accounts, and only when the account reaches more than 100 people in each slice during the period. That's an Instagram rule.

History by plan

Your plan sets how many days of history you can analyze. If you pick a longer period than your plan allows, the screen shows a notice and the plan that unlocks more.

The numbers don't match the network's app

Numbers arrive with some delay, following the schedule above. Wait for the next read.

If the account disconnected, the numbers stop updating. See connecting your social accounts.